Agreed you are a talented, confident, and capable business owner who runs the company smoothly, but has less skills to manage Facebook ads. Besides, you hardly have time that needs to be dedicated to learning and managing the campaign yourself.
There are chances that you may have put in a lot of effort into running online marketing campaign as you are well-aware of the rewards obtained from an effective Facebook ad campaign. You are struggling to deal with the frequently changing Facebook’s irrational algorithms.
As a savvy business owner, you desire to hire a Facebook advertising agency, to seamlessly and smoothly run your online social media marketing campaign. The problem is there are hundreds of people claiming to be experts in running a successful Facebook ads campaign.
Obviously, you will need to reach genuine ones like the Australian Internet Advertising Company. The professionals have been offering customized Facebook marketing solutions. They ensure that your brand message reaches your target audience.
There are horrible scam stories about hiring wrong marketing agency to run Facebook ads. Even if the agency belongs to a trusted friend you will ultimately discover that the design of the whole project was inappropriate. They were not aware of how online selling works. It is hard to find a reliable and knowledgeable Facebook ad consultant. Below are some tips on how to hire a reliable Facebook ad consultant
Do they test new Facebook features on their personal ads?
Running a Facebook ads agency on their own involves staying updated because the Facebook ad platform regularly adds new features. It is necessary to know on whose accounts they are testing their new ideas and features. Are they making adjustments to their own Facebook ads or their clients?
How many members are involved as Facebook ad specialists?
Consider number of clients the agency serves. Is the team big enough to handle and satisfy all their clients? You don’t desire to associate with an agency that is either too small or too big. You aim to hire the right agency.
The larger the team means they are less agile and move slowly. It can be disadvantageous for any digital activity. Speed is crucial in marketing campaigns. Besides, large agencies will be more focused on branding instead of ROI and real results.
Alternatively, you don’t desire to partner with a small agency as it lacks a solid team. A small agency cannot juggle multiple clients efficiently without a strong team. They can make errors at some points like typos or wrong landing page. Therefore, find out if the potential agency has a solid team.
Did they work in your niche?
Every sector differs. You cannot apply a one-fits-all marketing strategy. It is a good idea to work with an agency having experience with campaigns in your niche. They are capable to get you market and sales. Generally, advertising is all about knowing what customers want, so you need someone that understands your market.
Do they measure the results?
They may discuss clicks, impressions, and click-thru-rates, but you are interested in sales, conversions, and opt-ins. You desire sales and not interest. If they nag about CTM or CTR, then you tell them you want ROI. You can request them to share the case with their previous clients.
Do your background check, ask wise questions, and go with your instinct!